Checklist: Launch of new Mobile Apps
Date : October 24, 2019 By
There are many things to think about when creating, designing and launching an app. New apps, unlike apps that are already in the store and only have to be updated, take into account all the details. To help you not to leave anything along the way we have prepared this ‘Checklist for the launch of your app’.
To do this, we have turned to the one prepared by Branch.io, mobile business experts, as a reference.
Implement the latest news on Android or iOS
Take advantage of the first version of your app to surprise. It implements all the newest features that have appeared on Android or iOS. This will also increase your chances of getting mentions in media and blogs.
Use Version Control for the code
If you’re not doing it yet, it’s time to start. It will be invaluable if for example you want to repair a critical bug for v1.0, but you are already working on v2.0 for a while.
Deep Linking or deep bound
If you do not use this technique, your app will be isolated from the rest of the digital world. It is also one of the techniques to build user-friendly experiences.
The user who arrives through a deep link, and opens the application for the first time, should reach that content they are looking for. If on the contrary you have downloaded it through the stores, the experience should be different. Customize deep linking to offer unique experiences tailored to different users. This customization increases the registration rate in apps up to 70%.
Configure Push Notifications
The push notifications are useful and equally dangerous. We must find a way to use them to retain users but without disturbing everyone who has our app on their devices.
Implement analytics in your app
It is very important that you know what happens with your app. What screens do users visit? Which not? What metrics they are interesting for your business model? Define a powerful analytical strategy to be able to get all the relevant information.
The mobile marketing strategy
Discover and test competing apps
More than 50,000 applications are launched per month, and your goal is to make your mobile application stand out from the rest. Are you really adding value with your new app? Research your competition well, what can you emulate? What mistakes can you make with your app?
Prepare the way to be featured in stores
Getting your app featured on the cover of iOS or Android stores can help you get a good amount of initial downloads. The problem? Unfortunately, stores do not have advertising space on their home pages, so to appear as featured we have to earn it. And you only have one chance, so… don’t launch your app until it’s really ready!
Implement the ASO and do SEO for your app
Did you know that 95% of Internet experiences still start with search engines? SEO is vital for the websites of mobile friendly companies. In the case of new apps it is also important to appear in traditional search engines. But we will also have to work the specific positioning for apps: the ASO. Without it, it will be difficult for users to find you in stores.
Create social media accounts for your app
The presence in Social Networks, especially Facebook and Twitter, and manage them on a recurring basis. Even before launching the app. You can present what your app will do and link potential users to your landing page.
Prepare a list of influencers and bloggers in your sector
It is important to know the most relevant people in the apps sector and the market you work for. So you can contact them to tell them what your app is about and encourage them to try it.
Prepare a Press Kit
Have a press kit prepared with relevant information such as images, logos, explanatory texts, etc.
Pre-launch of new apps
Program the Beta testers
The testers can help you detect usability bugs, bugs, navigation problems, versions on different devices, etc. in the beta version of your app. That is why it is so important. We can anticipate changes to be made before launch. They can also become promoters or ambassadors of your app on the day of the final launch, and even get you your first reviews.
Test the beta version and the prototype with potential customers
Do not use only the testers. Take a test with potential clients, people who fit the exact profile of your client. So you can get a closer idea of how customers are going to navigate and where you should improve the app.
Create a landing page
It is essential to be present in the network, not only in stores. Prepare a landing page or Landing Page to start promoting your app even when you don’t have it launched.
Locate your app
The global app market has much more potential than limiting ourselves to a geographical area. If you bet on a global app make sure you have the versions for each country.
Check the official guides before sending your app to the stores
Before launching the mobile application and sending it to the stores, check the official guides of the Apple Store and Google Play . Be sure to comply with the rules and guidelines that each one sets.
Add a feedback channel in your app
A low store score will make your downloads and your visibility diminish. To avoid bad reviews, you can add functionality within your app to report user complaints and suggestions.
Implement an error reporting tool
Every time the app fails you should know. Implement an error reporting tool to solve these errors.
Create an effective testing strategy
Nothing directs faster towards failure than an app that closes and fails continuously, and that they value with a star in stores. Create a test strategy to be able to detect these failures before users and solve them before launching them.
Define a flow that collects user data. Objective: Improve engagement
25% of users only open the app once. And the retention rate after 90 days after downloading does not exceed 14%. We must continually analyze the interaction of users with our app to be able to define re-engagement campaigns and retain our users.
Use the appropriate measurement and loyalty tools
And not only the right tools, the right metrics to know how your application is going and how we can improve.
Add the option to share content
If your application has relevant content, you should give users the option to share them if they want.
Intensively track Public Relations
It is time to use that press kit and the contact list of the sector that you have prepared in the mobile marketing strategy phase. Ideally, return to contact – ideally you wrote them previously – to inform them that you have already launched the app. Send them a testing or beta version of the app so they can try it.
Get at least 5 reviews of ‘5 Stars’ as quickly as possible
As we said before, getting as many positive reviews as possible on launch day is key. Only then will you get the store to highlight you on its home page. Visibility and organic discharges at the same time. Get at least 5 reviews with the highest score. You can leverage friends, family and contacts to achieve it.
Make your first users feel special
Reward your first users and make them feel special. It will help you get them back to the app. You can give them thanks messages, discounts, content, etc.
Use paid ads to give the app a boost
Payment campaigns can be very expensive to achieve continued growth. But as an initial strategy, to get an initial push may be indicated. You will get visibility during the first days to continue with organic growth later.
Set up Google Alerts with the name of your app
An effective way to know who mentions you, what means talk about you.
Send the app to ‘Product Hunt’
The Product Hunt website is the best way to access all this mass of techies and experts in technology and apps. Remember that here you also only have one chance. Although there are also other websites where you can list your app like Beta List, Launching Next or Appolocious.
Prepare an app update
Yes, you may not think you need it, but users prefer updated apps and not the first versions of new apps. Mainly because the latter usually fail more.
Monitor reviews, opinions and mentions to your app
Through social networks, through Google Alerts, or any other means. You must be aware of who has spoken of you and who continues to do so. It will allow you to detect through bad opinions what you should improve and thus improve your ‘rating’.
Promote yourself with video ads
Video is one of the formats that generate more ‘engagement’. Take advantage with a video promotion.
Create a referral program
It will help you multiply growth if you do it right. Put your ‘Invite’ button clearly visible to get your users to recommend you and get you new users.
Improve latency and performance
Users expect the app to work very fast and well. Try to improve the loading speeds and performance of the app in general. This point is critical especially in mobile games.
Repeat all of the above
Even if you have accomplished these steps, your path does not end here. This is just the beginning. The launch of the app is done once, but the promotion must be continuous. You are ready?