10 SEO Tips to Improve Your Web Positioning

10 SEO Tips to Improve Your Website Positioning

Do you want your website to be among the first search results? Follow these SEO tips to improve web positioning and you will get visibility and attract traffic to your website so that your services or products are more viewed. Search Engine Optimization, also called SEO, is one of the best ways to attract new customers to our business.

Every business or company that has launched a website knows how difficult it is to attract new customers if you do not promote your website in any way. And without a doubt, for me the best way to do it is in Google’s own search engine through a good SEO strategy.

Why work SEO for Google?

Google is the most used search engine in the world and Spain is no exception. People use Google to search for products, services or information about what interests us.

And this is what makes it very interesting, since the public that uses Google is because it is looking for something specific and, therefore, has a high percentage of interest in buying or acquiring said service or product.

That is why it is important that you improve your SEO positioning and appear at the exact moment that someone searches for what you offer on your website. And for this I leave a brief compilation of SEO tips.

SEO Tip 1: Choose your keywords well

Without a doubt, the biggest mistake that can be made in an SEO strategy is to incorrectly choose the keywords of your website.

All the SEO optimization actions that we do should focus on enhancing some keywords that interest us, so if we work hard to optimize the SEO of our website towards the wrong words, we will have lost valuable time and it will not have served at all.

It is very important that you keep in mind that people search as they want and not how you think. That’s why you have to use tools to know what terms people use to find web pages like yours.

Improve the positioning of your articles with a full keyword research, fortunately, to achieve this there is no shortage of keyword search tools to help us.

In this section you have to keep in mind that, unless your website already has a good SEO positioning, you will not be able to compete with pages that have a lot of authority.

That is why it is important that you do not choose the keywords that have the most searches, but those that have a decent volume and competence that you can assume.

SEO Tip 2: Distribute your keywords on your website

Once you have correctly chosen your words, it is time to distribute them between the sections that you have or are thinking about creating.

The best way to do this is to have each page point to a single main keyword. In this way, you can put the keyword in the most important sites of your sections such as in the title, in the slug and in the H1. Thus, Google will not be confused and will position you for that keyword you are attacking.

This does not mean that related secondary keywords goals: it is also important to introduce synonymous words in the contents to give greater meaning and semantic contextually to the texts.

Remember that the keywords should be put in strategic places, which are worth mentioning:

Title

Start the title of your article with the target keyword, search engines give more importance to the first words, those that are more to the left.

H1 tag

Important that the H1 tag contains the same as the title, or very very similar. WordPress already adds it to you directly, but I recommend that you control it with the free SeoQuake tool.

H1 tag - SEO

H2 Headers

Add them so that the article follows a correct structure, they are ideal for separating sections, giving air to the writing. You can put more than 1 and I also recommend to the extent possible add h3, h4, etc…

First paragraph and keywords

Add your main keywords in the first paragraph, it is ideal that they appear in the first 100 words. But do not repeat, be semantically correct, you can use LSI Keywords (below I explain what it is).

LSI Keywords

LSI keywords are synonyms that Google uses to determine the relevance of a page (and possibly quality). Try to make them appear in all articles. One way to find them is in a Google search, look at the related words.

LSI Keywords - SEO

Image Optimization

Make sure that the file names of the images include the target keyword (for example, tips_optimization_seo.jpg) and that your target keyword is part of the image text alt = “”.

Do not leave a single one, the more optimistic you will appear in the search for Google images, another good way to bring visits to the web.

Content Length

The articles with more words are the ones that rank better, according to Google because they are the ones that contribute the most, I don’t deny it, but it’s not easy to write articles with more than 1900 words.

I also tell you that a 1000-word article with useful and valuable content is better than a post full of “straw” and irrelevant texts that only increase the bounce rate.

Outbound links

One of the practices that are least carried out. Outbound links to related pages help Google determine the theme of your page.

It also shows Google that your page is a quality information center. I recommend about 2 or 4 outbound links per 1000 words.

Also if you link to an important medium who says that it does not return it or mentions your website…

Internal links

Use the internal links for users to visit other sections of your website, stay longer and Google value your content more. A good example is the Wikipedia page. Add 2 or 3 links in each article.

Internal links - SEO

SEO Tip 3: Friendly URLs

Do not put data that does not matter in the URL, or between the main domain and the internal URL of the article. Google likes short and concise URLs, it will better understand the content you are going to propose below if it is directly related to the URL.

SEO Tip 4: Local Optimization

This is no longer a trend, it is an obligation: Since Google introduced its local SEO algorithm, companies have to optimize their company listing locally to appear in the top positions.

This means focusing on adding locations to your long tail keywords  and ensuring that your company name and address appears on all web pages, not just the contact page.

In order to take the top positions in the local SEO remember to register your website with as many local directories as possible and start a Google MyBusiness account to achieve success.

Think that all your competitors have the same idea that you have and that they are working hard to get your company up to that first Google page.

This is where they increase their chances of being found by one of their clients and increase their chances of making a sale, boosting their brand and achieving success.

Local Optimization

SEO Tip 5: Refresh your content

If there is something that Google likes, that is the content with updated information. Spend a little time each month to update the content you already have published.

For this there are two good ways to do it. One is enabling comments on your blog posts so that people can contribute different content and another is bringing new ideas to your content.

SEO Tip 6: Get repercussion

Now that you have your page optimized and pointing to the right keywords, you have to get Google to start visiting your site frequently.

And the best way to tell you that your site is important and relevant in the internet world is by:

Importance of social networks

Currently, the content of social media platforms such as Facebook, Twitter and others are gaining a lot of importance. These platforms have millions of users and therefore are a great source of traffic for any website.

Therefore if you manage to attract traffic to your page from important sites such as Facebook, Twitter, Instagram and other social networks, Google will see that your content likes many people and then it will reward you by making you climb positions in the results listings.

The social content   will give you a greater visibility of their search engines.

Every time people search for content related to your company or business, the social media page appears first. The company’s Facebook page usually appears in the first results and that is why it is important to use these platforms.

Keep in mind that although the relevance in social networks does not directly enhance the SEO positioning of your website, the traffic does.

Participate in groups related to your theme, follow like-minded people, to the competition and participate and create your own community.

That’s why you register your web page in social networks and complete all the information of your profiles in full, also indicating the URL of your website.

TIPS:

🞳 Optimize your profile with the most important keywords in the company information.

🞳 Use only the RRSS that you may have active.

🞳 Incorporate share buttons on your website

Quality links to your website

It is important that you generate links from authority sites to your website. Google understands links as recommendations, so if a website with authority links one of your sections or content, it will be seen as a recommendation and will reward you for it.

SEO Tip 7: Get Interaction

Interact with users: encourage participation through comments.

Encourage readers to comment on the article, respond to their comments, create a community and they will return to your blog to read the new articles. Use platforms like Disqus to keep better control of those interactions.

SEO Tip 8: Essential Responsive Design

Yes, yes, there are still many websites that have not been reformed. To improve web positioning, a responsive design of your website is essential.

You should know that since 2015 Google does not welcome the websites that are still only for PC.

Your website must be adapted to mobile. If it is not, you are blocking the chances of increasing traffic, and therefore of improving SEO.

Many people are using tablets and smartphones more frequently than their computers, which means that your website will have to load on these devices without problems.

You should consider 100% optimization to upload positions in the search results with the SEO positioning strategies that will be used for mobile searches.

NOTE: CMS like WordPress or Prestashop are already optimized for perfect visibility on mobile.

It does not penalize, but you will not be ranked above the competition.

It is so important that it influences PPC campaigns: no matter how much budget you add, if it is not responsive, you take it.

SEO Tip 9: Speed ​​of the web

Google determines that the loading speed of a site is an SEO factor, so make it easier, if you use WordPress try to disable plugins that do not contribute anything.

The increasing number of mobile devices introduces new factors that affect to improve the SEO of websites, and both a design adapted to mobile devices and the speed of web loading have become essential.

Check the speed with the GTMetrix tool.

SEO Tip 10: Measure your results

Many times we forget to measure the results we get with each SEO action we perform on our website.

This is a very frequent mistake and that waste many webmasters and bloggers creating content or following strategies that do not work.

To avoid this and find out if the actions we do are being taken into account by Google improving our SEO, it is very  important that you link Google Analytics with your website  and write down every change you make on the web or every important link you get.

In this way, you can know exactly what strategy has had a positive impact on your page traffic and thus replicate it to continue improving your positioning.

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